Search Engine Optimization or SEO, is an enormous topic in its own right. Entire books and video series are created on this topic alone. Some of the highpoints will be discussed here, but further reading and study is encouraged.

The best resource for quickly understanding the most important aspects of SEO can be found at Traffic Blueprint. These flash videos will not only cover SEO, but how your keyword research comes into play as well. They are not free, but at a one time cost just under $10, it is a “must have” addition to your marketing library.

SEO from a search engines point of view is about collecting all the sites on the internet and trying to match them with the keywords or search phrases that people are looking for. The search engines employ complex algorithms to weed out what is not relevant and to display what is. No one but the search engine staff knows exactly what the algorithms check for.

As web masters, we may think our site deserves a high ranking, but if we are competing with 2 million other websites on the same topic, the site that is older and wiser will likely remain on top. That is why niche selection and keyword research is so important since it helps a person to narrow the field of competition to something more manageable. The more specific or long tail the keywords are, the more likely to find buyers and with less competition.

In the previous step about Wordpress setup, the video tutorial that was recommended includes several themes that are also optimized for SEO. Some of the plugins also support proper SEO as well. Using one of these templates will help streamline your efforts in this area. Using these tools and putting your keywords as post titles and within your posts will go a long way to getting a top 10 ranking in the major search engines.

Contrary to popular belief, you don’t need to submit your site to 1000s of search engines. Once you post an article to your site and Wordpress sends a ping, you will begin to be indexed. As you gain more back links via article submissions, link directories, blog comments, and social bookmarking sites, it will help with getting more site traffic and ultimately with your site ranking. There are some great automated solutions on this site to help with getting high quality backlinks, both free and low cost. Quality content plus backlinks, that is the combo that will propel your website to the top of the search results.

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