06. SEO


Today I wanted to test a new plugin that allows me to search Youtube videos based on a keyword and then choose from three different sizes to embed into my blog post, all without having to go the the Youtube website or copy and paste embedding codes. I can even preview the chosen video from within my wordpress admin area. This is just one of many cool plugins that will be part of Andrew Hansen’s Firepow site when it is ready to be released in a couple of months. I am helping with plugin beta testing. So, without further ado, here is a Youtube video that I found using this plugin and the keywords “seo backlinks”.

Yet another interesting and powerful way to get lots of backlinks to your website.

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This niche marketing business can seem pretty technical at times. I often have to go back to basics and look at the big picture. Writing original content and getting quality backlinks on a consistent basis is the foundation of high ranking and targeted traffic, which, if your site is properly monetized, will lead to commissions.

In looking for wordpress themes that are properly optimized for SEO, Adsense, and Clickbank, it is a rare thing to find a one that has all of these things. I have recently found such a theme. It is called Super Adsense Theme V2.1 and you can download the free version by right clicking here.

I have also acquired resell rights to 30 niche Wordpress Templates based on the Super Adsense Theme. You can get all these templates for less than $10 from my site. Below is an example of one theme. The free version above is similar, but does not have the graphics.

beach theme template

Just click the image to see all 30 niche templates. Having these templates will simplify the process of setting up your wordpress niche blog. Now you can simply install wordpress, upload one of these themes to the content/themes folder and set your options in the admin area. You don’t need all the extra plugins for SEO, adsense, etc. Of course, you can and should install other useful plugins like the ebay auctions, but just using one of these templates will get your niche blogging off to a good start so you can concentrate on content and backlinks.

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Another factor in determining your niches competition besides looking at the keyword
search results in Google, is to look at the quality of your competition. Sure, you want
your long tail keywords to have a lot of searches compared to the number of competing
websites, but does the analysis stop there?

Once you have found your long tail keywords, you should also test the quality of the
competing websites. Essentially, how many backlinks do the top ten sites for the
keyword in question, have. Are they links that contain keywords? Are they from high PR sites? Google looks to these backlinks as votes that elevate your sites importance and
the more relevant the backlink, the more weight it has in the determination of the site’s
position in the search results.

At 215 Cool SEO Tools (select Our Network, SEO Tools), you will find some free programs to help you check any website’s backlinks. Once you see the top ten results in Google for your keyword, you can also use Yahoo to see how many backlinks a site has. Just type link:URL into their search bar to see how many backlinks the site has.

Here are a few more tools to help you get quality backlinks to your sites:

  1. Comment Kahuna - The lite version is free and helps you find niche related blog sites to post comments in.
  2. Real Link Finder - A free tool by Neil Shearing. Similar to Comment Kahuna.
  3. Comment Sniper - The full version is currently free (don’t know how long that will last). This program allows you to search for a list of niche related blogs and subscribe to their feeds so you are notified on your desktop when a new post is made. This gives you an edge for being one of the first to make a reply comment because more people will see your comment (which has your site link).
  4. 3waylinks - This service costs just under $50/mo and automatically builds backlinks to your site in a natural progressive way. You can use this service with up to 50 top level domains, so it works out to less than $1/mo per domain to get more than 240 keyword varied backlinks for each site.
  5. 215 Cool SEO Tools - As mentioned above, this site has many free tools, but if you look at their menu of services offered on their home page, they have a very affordable selection of submission services for articles, directories, and social bookmark sites.
  6. BuyBlogComments - The title says it all, but make sure you read this case study by Jonathan Leger before you purchase. Not all blog comments stick.
  7. Social Bookmarking - Here are a couple of free sites to help you build social bookmarking backlinks: Social Marker and Only Wire.
  8. Social Media Inspector - This software program is similar to Comment Kahuna and Real Link Finder except that it does not look for blogs. What SMI does is uncover and list high PR Squidoo lenses and Hubpage hubs so you can leave comments and get indexed and ranked. These social media page backlinks are much more powerful than blog comment backlinks. It’s good to diversify your link portfolio with all of the tools listed on this post, but SMI is the most powerful.

One important aspect of getting backlinks is to use your keywords as the anchor text, but you don’t want to use the same keyword for all of your backlinks. They need to be
varied somewhat. Also, don’t buy into backlinking schemes that offer thousands of
instant backlinks all at once. Your backlinks need to be added gradually over time (human pattern) so that Google will not penalize your site.

In summary, look at your competitions backlink strategy to determine if you are able
to get into the top ten search results for your chosen keywords. This is probably more important than what the total number of competing pages are. Then, use free or paid tools to help you start building your backlinks in a natural progressive pattern. Use a
variation of keywords for your backlink anchor text. If you’ve done your research correctly, you should begin ranking high in the search engines within a couple of months or sooner.

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Finding a niche with hungry buyers and then isolating the best keywords are the
most important steps in niche marketing. However, many people struggle even more
with writing original articles and it can get expensive to hire others to write them for you.

There are many types of software available to help “spin” or change articles that are
already found online, but most of these only create articles that no human would be
able to comprehend. There is one notable exception that I feel comfortable recommending. It is called Instant Article Wizard and it is more of an article research
tool that brings all of the key ideas & benefits of your topic from the internet and
displays them on your desktop. This makes writing your article introduction, body,
and conclusion a breeze. No spin necessary with this tool.

The creator of this software, Jonathan Leger, has created a great video where he
demonstrates Instant Article Wizard in action. Watch as he writes a high quality
article in less than 8 minutes. This software is an important tool for any niche marketer who struggles with writing articles. Even if you know little or nothing about your niche
topic, this software will help you look like an expert. Most importantly, you will be
able to target your site content to keywords that bring traffic to your web pages.

Instant Article Wizard is where original quality content meets automation. It is simple,
yet efficient, allowing you to free up your valuable time. Look, you can spend $100 a
month for PLR (private label rights) article content that is being shared with hundreds
of other marketers and you end up having to rewrite most of it anyway. Why not spend
a smaller one time fee and create your own higher quality articles that only you have
access to? It’s a smart choice to pick the latter.

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One of the most important steps optimizing your blog for top search engine ranking is to choose the right keywords and write an article or post with those keywords in the title and body. This is called optimized keyword marketing and will help get your site ranked within the top ten of Google for those keywords. To illustrate this, just watch the following short video.

This utube video was created by Mind Valley.

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Search Engine Optimization or SEO, is an enormous topic in its own right. Entire books and video series are created on this topic alone. Some of the highpoints will be discussed here, but further reading and study is encouraged.

The best resource for quickly understanding the most important aspects of SEO can be found at Traffic Blueprint. These flash videos will not only cover SEO, but how your keyword research comes into play as well. They are not free, but at a one time cost just under $10, it is a “must have” addition to your marketing library.

SEO from a search engines point of view is about collecting all the sites on the internet and trying to match them with the keywords or search phrases that people are looking for. The search engines employ complex algorithms to weed out what is not relevant and to display what is. No one but the search engine staff knows exactly what the algorithms check for.

As web masters, we may think our site deserves a high ranking, but if we are competing with 2 million other websites on the same topic, the site that is older and wiser will likely remain on top. That is why niche selection and keyword research is so important since it helps a person to narrow the field of competition to something more manageable. The more specific or long tail the keywords are, the more likely to find buyers and with less competition.

In the previous step about Wordpress setup, the video tutorial that was recommended includes several themes that are also optimized for SEO. Some of the plugins also support proper SEO as well. Using one of these templates will help streamline your efforts in this area. Using these tools and putting your keywords as post titles and within your posts will go a long way to getting a top 10 ranking in the major search engines.

Contrary to popular belief, you don’t need to submit your site to 1000s of search engines. Once you post an article to your site and Wordpress sends a ping, you will begin to be indexed. As you gain more back links via article submissions, link directories, blog comments, and social bookmarking sites, it will help with getting more site traffic and ultimately with your site ranking. There are some great automated solutions on this site to help with getting high quality backlinks, both free and low cost. Quality content plus backlinks, that is the combo that will propel your website to the top of the search results.

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