08. Writing Posts


Finding a niche with hungry buyers and then isolating the best keywords are the
most important steps in niche marketing. However, many people struggle even more
with writing original articles and it can get expensive to hire others to write them for you.

There are many types of software available to help “spin” or change articles that are
already found online, but most of these only create articles that no human would be
able to comprehend. There is one notable exception that I feel comfortable recommending. It is called Instant Article Wizard and it is more of an article research
tool that brings all of the key ideas & benefits of your topic from the internet and
displays them on your desktop. This makes writing your article introduction, body,
and conclusion a breeze. No spin necessary with this tool.

The creator of this software, Jonathan Leger, has created a great video where he
demonstrates Instant Article Wizard in action. Watch as he writes a high quality
article in less than 8 minutes. This software is an important tool for any niche marketer who struggles with writing articles. Even if you know little or nothing about your niche
topic, this software will help you look like an expert. Most importantly, you will be
able to target your site content to keywords that bring traffic to your web pages.

Instant Article Wizard is where original quality content meets automation. It is simple,
yet efficient, allowing you to free up your valuable time. Look, you can spend $100 a
month for PLR (private label rights) article content that is being shared with hundreds
of other marketers and you end up having to rewrite most of it anyway. Why not spend
a smaller one time fee and create your own higher quality articles that only you have
access to? It’s a smart choice to pick the latter.

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For Wordpress, the default ping list consists of pingomatic. This site will also ping other blog directories. In fact, there are several sites that ping multiple directories and some of these directories are duplicated in the process. What this means is that if you have ping sites on your list that ping some of the same directories, then you will end up pinging these directories more than once. This can be considered ping spam and may get your URL banned by these ping services. Here is a clean list to prevent this from occuring:

http://rpc.pingomatic.com
http://ping.weblogs.se/
http://blogmatcher.com/u.php
http://coreblog.org/ping/
http://www.blogpeople.net/servlet/weblogUpdates
http://bulkfeeds.net/rpc
http://trackback.bakeinu.jp/bakeping.php
http://ping.myblog.jp
http://ping.bitacoras.com
http://ping.bloggers.jp/rpc/
http://ping.blogmura.jp/rpc/
http://xmlrpc.blogg.de
http://1470.net/api/ping
http://bblog.com/ping.php
http://blog.goo.ne.jp/XMLRPC

You can read more about how this list was derived at http://www.instant-info-online.com/wordpress-compressed-all-inclusive-ping-list.html

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Now that you know your niche keywords and how to monetize your site, it is time to start writing articles and making posts. For best SEO, you should use your keywords as the title of your articles and posts, including keywords distributed throughout the content as well.

Let’s use the example of “weight loss”. If we use our Keyword Suggestion Tool we can narrow our broad term to more specific keywords. If you click on “weight loss program” for example, you will get even more specific terms such as:

  • LA weight loss program
  • Houston weight loss program
  • prism weight loss program
  • herbalife weight loss program
  • medifast weight loss program
  • nutrisystem weight loss program

These are starting to sound more like product names. You can even pick one of the programs above such as ‘medifast’ and look for more keywords related to that. But, once you have the keywords that you feel will be profitable, then you can begin researching and collecting information about the product as well as choosing an affiliate program (if the product is not available with the major sites like ebay or amazon).

A post or article does not need to be long. It can be anywhere from 300-800 words and describe the benefits of a product. How does the product solve a persons problem? That is what the article or post should address. The first paragraph should be an introduction, followed by a few paragraphs that talk about each benefit, and then the final paragraph which is a summary and call to action. You can place your targeted keywords into the article as well and link it to the affiliate product or place contextual ads or auctions within the post. Posts and Pages created in your blog are done from the admin panel, under the “write” menu.

If you are posting an article to a directory, it is a better idea to just have a link in your author bio box pointing to your niche domain and not an affiliate link. Some directory sites such as ezinearticles will not accept articles with affiliate links in them, or if they sound like a blatant sales pitch. Be informative, create curiosity, and get visitors to your site. Let the affiliate product page do the selling. Amazon and ebay are good for that because they are trusted sites with customer feedback.

It is also recommended that the articles you post to article directories have different content than what you post on your site, meaning simply, that you should rewrite your articles so that it is not duplicate content of what you have on your niche site. Otherwise, that could diminish the SEO effectiveness of your site. As an example, you could write posts on your site for each product, but write something more general to post on article directories and have those articles point back to your niche site.

As you make posts with keyword titles, your blog software will ping the blog directories and that will help get your posts and site indexed. You will also be building your site content with valuable information that visitors will see under your categories menu. It is good to make posts periodically to help boost your ranking and keep the search engines coming back.

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